10 Facts about Rolex

Post On: August 16, 2018

Find out the amazing information about the notable Swiss luxury watchmaker on Facts about Rolex. The wristwatches are considered as the main product from the company. It is responsible for the design, manufacturing, distribution and service of the product. Hans Wilsdorf and Alfred Davis were the founders of Rolex. They named it Wilsdorf and Davis, Rolex when establishing the company in 1905 in London, England. In 1919, the operation of the company was relocated to Geneva, Switzerland. In the list of the most powerful global brands in the world by Forbes in 2016, Rolex earned the 64th place. Do you know that every single day, Rolex generated at least 2,000 watches? There is no need to wonder that Rolex is called as the largest single luxury watch brand in the world. The private family trust called Hans Wilsdorf Foundation is the present day owner of the company. Let us check other interesting facts about Rolex below:

Facts about Rolex 1: the brief history of Rolex

The history of Rolex begins when Davis and Wilsdorf established a company called Wilsdorf and Davis in 1905. Then it was renamed into Rolex SA. The major commercial thing to do by the company was to import Hermann Aegler’s Swiss movements to England. They would set them inside the high quality watchcases.

Facts about Rolex 2: the design of the wristwatches

Their names would be put on the dial of the wristwatches after they sent them into the jewelers. The case back of the early watches of the company feature the “W&D” hallmark.

Facts about Rolex

Facts about Rolex

Facts about Rolex 3: the trademark

The trademark Rolex was registered by Wilsdorf in 1908. Then he had an office in La Chaux-de-Fonds, Switzerland. On 15th November 1915, the name of the company was registered as Rolex.

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Facts about Rolex 4: an award

Rolex received a Class A precision certificate from Kew Observatory in 1914. The company was moved to Geneva, Switzerland because Wilsdorf wanted to avoid the wartime taxes for the luxury-imported goods. The driving cost of the watches would be too high if they stayed in England because they had to pay the export duties for the gold and silver on the watches. In the new country, the company was established as Rolex Watch Company. Then it was transformed into Montres Rolex, SA. Eventually, the company takes the name Rolex, SA.

Facts about Rolex 5: Hans Wilsdorf Foundation

Hans Wilsdorf Foundation was set up by Wilsdorf upon the death of him in 1944.

Rolex Facts

Rolex Facts

Facts about Rolex 6: the Rolex share

All of Wilsdorf’s shares in the company went to this private trust. He wanted to make sure that some income of the company would be used for charitable activities.

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Facts about Rolex 7: the death of Wilsdorf

In 1960, Wilsdorf passed away. The company is run and owned by the trust.

Facts about Rolex 8: the brand value

The brand value of Rolex is $8.053 billion according to the Brand Z report in 2017.

Rolex

Rolex

Facts about Rolex 9: the importance of Rolex watches

Rolex watches are still popular because of they are used as a high status symbol.

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Facts about Rolex 10: innovation

The company impresses the public with many innovations in watches. Rolex Oyster Perpetual Submariner was the first wristwatch with waterproof case up to 330 feet or 100 meter.

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